Made in Canada
Williams
In short
Yes, Williams makes its products in Canada, in Sherbrooke, QC. It makes fishing spoons and lures for casting, trolling and ice fishing. Founded in 1916.
Williams spoons have been a Canadian fishing staple since 1916, known for bright plated finishes that flash in the water. Brecks, a Sherbrooke company that started in a basement in 1948, makes them in its Quebec plant along with the Lake Clear and Mooselook lines for trout, salmon, pike and ice fishing.
Key facts
- Brand name
- Williams
- Parent company
- Brecks Inc.
- Products
- Fishing spoons and lures for casting, trolling and ice fishing
- Made in
- Sherbrooke, QCQuebec
- Where to buy
- Online and tackle shops
- Canadian owned
- Unverified
- Founded
- 1916
- Website
- williamslures.com
Facts as listed by Inspiring Canadians. Spotted something out of date? Send a correction
Highlights
- Lures ship straight from the Sherbrooke factory.
Buying Outdoor & Footwear made in Canada: what to check
- 01Check the boot or jacket itself; "Designed in Canada" is common in this category.
- 02Ask whether boots can be resoled, by the maker or a local cobbler.
- 03Treat temperature ratings as a rough guide; fit, socks and activity matter too.
- 04For moccasins or mukluks sold as Indigenous-made, ask about the maker and community.
Williams: questions people ask
Where are Williams products made?
Williams makes its products in Sherbrooke, QC, according to the brand's own information. We add a brand to this directory only after checking that it makes products in Canada.
What does Williams make?
Fishing spoons and lures for casting, trolling and ice fishing. The brand's website has the full, current range.
Where can I buy Williams?
Online and tackle shops. Stock and stockists change, so check the brand's website before you go.
When was Williams founded?
Williams was founded in 1916.
Are there other Canadian-made brands like Williams?
Yes. Browse Outdoor & Footwear for more Canadian makers, see other brands from Quebec further down this page, or search every brand by name and province in the A to Z directory.
