{"id":2826,"date":"2025-11-07T12:03:32","date_gmt":"2025-11-07T12:03:32","guid":{"rendered":"https:\/\/inspiringcanadians.com\/?p=2826"},"modified":"2025-11-07T14:07:03","modified_gmt":"2025-11-07T14:07:03","slug":"from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global","status":"publish","type":"post","link":"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/","title":{"rendered":"Du Canada au monde\u00a0: Le sp\u00e9cialiste du marketing qui aide l\u2019innovation canadienne \u00e0 rayonner \u00e0 l\u2019international"},"content":{"rendered":"<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2832\" src=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1696\" srcset=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-scaled.jpg 2560w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-300x199.jpg 300w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-1030x683.jpg 1030w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-768x509.jpg 768w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-1536x1018.jpg 1536w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-2048x1357.jpg 2048w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-18x12.jpg 18w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-1500x994.jpg 1500w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-705x467.jpg 705w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/h3>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#From_Canada_to_the_World_The_Marketer_Helping_Canadian_Innovation_Go_Global\" >Du Canada au monde\u00a0: Le sp\u00e9cialiste du marketing qui aide l\u2019innovation canadienne \u00e0 rayonner \u00e0 l\u2019international<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#How_Robertos_work_with_a_tiny_startup_helped_shape_the_minute-by-minute_weather_forecasting_we_use_today\" >Comment le travail de Roberto au sein d&#039;une minuscule start-up a contribu\u00e9 \u00e0 fa\u00e7onner les pr\u00e9visions m\u00e9t\u00e9orologiques \u00e0 la minute pr\u00e8s que nous utilisons aujourd&#039;hui.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#He_then_joined_a_small_Canadian_team_that_helped_Ralph_Lauren_launch_the_first_connected_clothing_line_a_precursor_to_todays_mainstream_wearable_tech_products\" >Il a ensuite rejoint une petite \u00e9quipe canadienne qui a aid\u00e9 Ralph Lauren \u00e0 lancer la premi\u00e8re ligne de v\u00eatements connect\u00e9s, pr\u00e9curseur des produits technologiques portables grand public d&#039;aujourd&#039;hui.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#After_years_of_experience_he_partnered_with_one_of_Canadas_leading_colleges_College_LaSalle_to_modernize_parts_of_their_marketing_curriculum\" >Apr\u00e8s des ann\u00e9es d&#039;exp\u00e9rience, il s&#039;est associ\u00e9 \u00e0 l&#039;un des plus prestigieux coll\u00e8ges du Canada, le Coll\u00e8ge LaSalle, pour moderniser certains aspects de leur programme de marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#He_is_now_mentoring_startups_and_entrepreneurs_at_Concordia_Universitys_District_3_Innovation_Hub\" >Il accompagne d\u00e9sormais des startups et des entrepreneurs au sein du p\u00f4le d&#039;innovation du district 3 de l&#039;Universit\u00e9 Concordia.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#His_masterclass_moment_is_here\" >Son moment de gloire est arriv\u00e9.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#Visit_his_website_here_https_robertocialdellacom\" >Visitez son site web ici : https:\/\/robertocialdella.com\/\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#Connect_with_Roberto_via_Linkedin_https_wwwlinkedincominroberto-cialdella\" >Vous pouvez contacter Roberto via LinkedIn\u00a0: https:\/\/www.linkedin.com\/in\/roberto-cialdella\/\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"From_Canada_to_the_World_The_Marketer_Helping_Canadian_Innovation_Go_Global\"><\/span><b>Du Canada au monde\u00a0: Le sp\u00e9cialiste du marketing qui aide l\u2019innovation canadienne \u00e0 rayonner \u00e0 l\u2019international<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avant qu&#039;Apple n&#039;int\u00e8gre les pr\u00e9visions \u00e0 la minute pr\u00e8s et les objets connect\u00e9s comme l&#039;Apple Watch \u00e0 notre quotidien, des start-ups canadiennes d\u00e9veloppaient d\u00e9j\u00e0 des produits qui allaient transformer ces secteurs. Le sp\u00e9cialiste du marketing Roberto Cialdella a contribu\u00e9 \u00e0 la commercialisation de plusieurs d&#039;entre elles.<\/p>\n<p><span style=\"font-weight: 400;\">Strat\u00e8ge dot\u00e9 d&#039;un talent de conteur, Cialdella a consacr\u00e9 la derni\u00e8re d\u00e9cennie \u00e0 aider les innovations canadiennes \u00e0 se faire une place sur la sc\u00e8ne internationale, un parcours qui, de son propre aveu, a \u00e9t\u00e9 jalonn\u00e9 de succ\u00e8s remarquables et d&#039;\u00e9checs formateurs. Alors qu&#039;il s&#039;appr\u00eate \u00e0 animer sa premi\u00e8re masterclass en marketing, il prend le temps de se rem\u00e9morer son exp\u00e9rience et d&#039;en tirer des enseignements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Robertos_work_with_a_tiny_startup_helped_shape_the_minute-by-minute_weather_forecasting_we_use_today\"><\/span><b>Comment le travail de Roberto au sein d&#039;une minuscule start-up a contribu\u00e9 \u00e0 fa\u00e7onner les pr\u00e9visions m\u00e9t\u00e9orologiques \u00e0 la minute pr\u00e8s que nous utilisons aujourd&#039;hui.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lorsque la plupart des gens ouvrent l&#039;application AccuWeather et consultent les pr\u00e9visions de pr\u00e9cipitations minute par minute (appel\u00e9es \u201c\u00a0nowcasting\u00a0\u201d), rares sont ceux qui savent que cette fonctionnalit\u00e9 a \u00e9t\u00e9 d\u00e9velopp\u00e9e par une start-up canadienne. \u201c\u00a0Je ne pense pas que quiconque utilise cette fonctionnalit\u00e9 sache qu&#039;il s&#039;agit d&#039;une technologie canadienne\u00a0\u201d, explique Cialdella.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c Je me souviens encore de m&#039;\u00eatre r\u00e9veill\u00e9 un matin avec des milliers de t\u00e9l\u00e9chargements \u201d, raconte Cialdella. \u201c Nous n&#039;en avions aucune id\u00e9e. Il s&#039;av\u00e8re que Randi Zuckerberg venait de nous mettre en avant sur\u2026 \u00bb <\/span><i><span style=\"font-weight: 400;\">\u00c9mission d&#039;aujourd&#039;hui<\/span><\/i><span style=\"font-weight: 400;\"> \u201d\u00a0Elle a cit\u00e9 cette application parmi ses pr\u00e9f\u00e9r\u00e9es de la semaine.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En tant que seule responsable du marketing et de l&#039;adoption du produit chez SkyMotion, Cialdella a permis \u00e0 la startup de conna\u00eetre un succ\u00e8s retentissant. La couverture m\u00e9diatique dans TechCrunch, Fast Company, Business Insider et The Guardian a g\u00e9n\u00e9r\u00e9 un engouement tel que des centaines de milliers de t\u00e9l\u00e9chargements ont \u00e9t\u00e9 enregistr\u00e9s, aboutissant finalement \u00e0 l&#039;acquisition de l&#039;application par AccuWeather moins d&#039;un an apr\u00e8s son lancement. Aujourd&#039;hui, elle existe sous le nom de Minutecast au sein de l&#039;application AccuWeather et touche des millions d&#039;utilisateurs dans le monde entier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette acquisition a d\u00e9montr\u00e9 l&#039;existence d&#039;une forte demande pour les pr\u00e9visions \u00e0 la minute pr\u00e8s, m\u00eame face \u00e0 des concurrents populaires comme Dark Sky. \u201c Nous \u00e9tions une petite \u00e9quipe de trois personnes, en concurrence avec une autre \u00e9quipe tout aussi r\u00e9duite \u201d, se souvient-il. \u201c Aucun de nous deux ne disposait d&#039;un budget marketing et nous proposions des fonctionnalit\u00e9s similaires. C&#039;\u00e9tait le d\u00e9but de ma carri\u00e8re et j&#039;\u00e9tais pr\u00eat \u00e0 tout pour me d\u00e9marquer et gagner en visibilit\u00e9. \u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je parle quatre langues, alors j&#039;ai publi\u00e9 un communiqu\u00e9 de presse soulignant que notre application proposait un service client multilingue, contrairement \u00e0 nos concurrents. Quand on est jeune et qu&#039;on tient absolument \u00e0 garder son emploi, on est pr\u00eat \u00e0 tout. Cet instinct m&#039;a bien servi \u201d, ajoute-t-il en riant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c J&#039;ai toujours admir\u00e9 leur design et la beaut\u00e9 de leurs cartes. J&#039;\u00e9tais ravi d&#039;apprendre plus tard leur rachat par Apple, des ann\u00e9es apr\u00e8s notre propre acquisition par AccuWeather. J&#039;adore ouvrir mon iPhone et voir les deux applications, sachant que j&#039;ai particip\u00e9 d&#039;une mani\u00e8re ou d&#039;une autre \u00e0 ce voyage. \u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2827\" src=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Promotional-image-of-the-MinuteCast-app-by-AccuWeather-as-displayed-on-a-smartphone.png\" alt=\"\" width=\"898\" height=\"778\" srcset=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Promotional-image-of-the-MinuteCast-app-by-AccuWeather-as-displayed-on-a-smartphone.png 898w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Promotional-image-of-the-MinuteCast-app-by-AccuWeather-as-displayed-on-a-smartphone-300x260.png 300w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Promotional-image-of-the-MinuteCast-app-by-AccuWeather-as-displayed-on-a-smartphone-768x665.png 768w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Promotional-image-of-the-MinuteCast-app-by-AccuWeather-as-displayed-on-a-smartphone-14x12.png 14w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Promotional-image-of-the-MinuteCast-app-by-AccuWeather-as-displayed-on-a-smartphone-705x611.png 705w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"He_then_joined_a_small_Canadian_team_that_helped_Ralph_Lauren_launch_the_first_connected_clothing_line_a_precursor_to_todays_mainstream_wearable_tech_products\"><\/span><b>Il a ensuite rejoint une petite \u00e9quipe canadienne qui a aid\u00e9 Ralph Lauren \u00e0 lancer la premi\u00e8re ligne de v\u00eatements connect\u00e9s, pr\u00e9curseur des produits technologiques portables grand public d&#039;aujourd&#039;hui.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vint ensuite OMsignal, une autre start-up canadienne, l&#039;une des premi\u00e8res \u00e0 int\u00e9grer les v\u00eatements aux donn\u00e9es biom\u00e9triques. \u00c0 la m\u00eame \u00e9poque, Ralph Lauren explorait les produits ax\u00e9s sur la technologie. Les v\u00eatements connect\u00e9s gagnaient du terrain et le polo PoloTech inaugura une toute nouvelle cat\u00e9gorie\u00a0: les v\u00eatements connect\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se trouvant au d\u00e9but de sa carri\u00e8re, Cialdella a abord\u00e9 le projet comme un stage intensif en strat\u00e9gie de commercialisation, image de marque, commerce \u00e9lectronique et relations publiques internationales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c Les objets connect\u00e9s \u00e9taient cens\u00e9s repr\u00e9senter l&#039;avenir de la technologie et de la mode \u201d, explique-t-il. \u201c C&#039;\u00e9tait avant l&#039;arriv\u00e9e de l&#039;Apple Watch et de la bague Oura. M\u00eame si Google et d&#039;autres grandes marques se sont lanc\u00e9es sur ce march\u00e9, notre petite \u00e9quipe canadienne a r\u00e9ussi \u00e0 les devancer et \u00e0 lancer une collection de v\u00eatements connect\u00e9s en collaboration avec la marque de mode la plus embl\u00e9matique. \u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2829\" src=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal.png\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal.png 1080w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal-300x300.png 300w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal-1030x1030.png 1030w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal-80x80.png 80w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal-768x768.png 768w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal-12x12.png 12w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal-36x36.png 36w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal-180x180.png 180w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Forbes-Montreal-705x705.png 705w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"After_years_of_experience_he_partnered_with_one_of_Canadas_leading_colleges_College_LaSalle_to_modernize_parts_of_their_marketing_curriculum\"><\/span><b>Apr\u00e8s des ann\u00e9es d&#039;exp\u00e9rience, il s&#039;est associ\u00e9 \u00e0 l&#039;un des plus prestigieux coll\u00e8ges du Canada, le Coll\u00e8ge LaSalle, pour moderniser certains aspects de leur programme de marketing.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s des ann\u00e9es pass\u00e9es dans le marketing de start-ups et d&#039;entreprises, Cialdella s&#039;est tourn\u00e9 vers l&#039;enseignement. Il a cr\u00e9\u00e9 un cours de marketing de 60 heures officiellement reconnu par le minist\u00e8re de l&#039;\u00c9ducation du Qu\u00e9bec.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il enseigne d\u00e9sormais cette discipline au Coll\u00e8ge LaSalle et \u00e0 LCI Education, un r\u00e9seau international d&#039;\u00e9tablissements d&#039;enseignement sup\u00e9rieur implant\u00e9 \u00e0 Montr\u00e9al, Vancouver, Barcelone, Melbourne, Bogota et ailleurs. Son objectif est de faire le lien entre la th\u00e9orie et la pratique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c Je me souviens de mes d\u00e9buts en marketing et de la profusion de mots \u00e0 la mode qui m&#039;ont submerg\u00e9 \u201d, explique-t-il. \u201c Chaque ann\u00e9e, de nouveaux concepts voient le jour, car chacun aspire \u00e0 devenir un leader d&#039;opinion, et soudain, on se retrouve avec quinze fa\u00e7ons diff\u00e9rentes de d\u00e9crire la m\u00eame chose. Au final, le marketing consiste \u00e0 comprendre un march\u00e9 et \u00e0 s&#039;adresser \u00e0 son public au bon moment et sur le bon canal. Cela ne change jamais. J&#039;ai cr\u00e9\u00e9 ce cours pour d\u00e9mystifier ce que j&#039;appelle le &quot;bruit LinkedIn&quot;. \u2018<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2831\" src=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/1-1024x684-1.png\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/1-1024x684-1.png 1024w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/1-1024x684-1-300x200.png 300w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/1-1024x684-1-768x513.png 768w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/1-1024x684-1-18x12.png 18w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/1-1024x684-1-705x471.png 705w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"He_is_now_mentoring_startups_and_entrepreneurs_at_Concordia_Universitys_District_3_Innovation_Hub\"><\/span><b>Il accompagne d\u00e9sormais des startups et des entrepreneurs au sein du p\u00f4le d&#039;innovation du district 3 de l&#039;Universit\u00e9 Concordia.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Au sein du District 3 Innovation Hub de l&#039;Universit\u00e9 Concordia, l&#039;un des incubateurs les plus importants du pays, Cialdella a accompagn\u00e9 plus de vingt startups. Son r\u00f4le consiste \u00e0 aider les fondateurs \u00e0 d\u00e9finir leur projet et \u00e0 le concr\u00e9tiser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c Ce qu&#039;il y a de mieux dans le coaching de startups chez D3, c&#039;est de contribuer \u00e0 leur mission commune d&#039;am\u00e9liorer le monde et d&#039;am\u00e9liorer la vie des gens \u201d, explique-t-il. \u201c On ne peut pas r\u00eaver d&#039;une exp\u00e9rience plus enrichissante. \u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cet ouvrage r\u00e9unit tout ce qu&#039;il a appris : la pr\u00e9cision de la strat\u00e9gie, l&#039;art de la narration et l&#039;empathie du mentorat.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2830\" src=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Untitled-design-10.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Untitled-design-10.png 1200w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Untitled-design-10-300x169.png 300w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Untitled-design-10-1030x579.png 1030w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Untitled-design-10-768x432.png 768w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Untitled-design-10-18x10.png 18w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/Untitled-design-10-705x397.png 705w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"His_masterclass_moment_is_here\"><\/span><b>Son moment de gloire est arriv\u00e9.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Treize ans, dix secteurs d&#039;activit\u00e9 et des centaines de campagnes plus tard, Cialdella est pr\u00eat \u00e0 lever le voile. Sa prochaine Masterclass Marketing pour Entrepreneurs, <\/span><i><span style=\"font-weight: 400;\">Comment acqu\u00e9rir des clients en tant qu&#039;entrepreneur avec un budget serr\u00e9<\/span><\/i><span style=\"font-weight: 400;\">, il y distille les le\u00e7ons tir\u00e9es de la cr\u00e9ation de marques et du lancement de produits avec des ressources minimales et de grandes ambitions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c Pas de chichis, pas de blabla \u201d, dit-il. \u201c Juste de la strat\u00e9gie et des le\u00e7ons tir\u00e9es du terrain. \u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette session en ligne de 90 minutes montre aux entrepreneurs comment attirer des clients m\u00eame avec un budget tr\u00e8s limit\u00e9. M\u00ealant narration et approche syst\u00e9mique, elle s&#039;appuie sur l&#039;exp\u00e9rience concr\u00e8te de Cialdella, qui a b\u00e2ti une entreprise \u00e0 partir de rien.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c Tout ce que j&#039;ai fait, que ce soit du marketing ou de l&#039;enseignement, a consist\u00e9 \u00e0 aider les gens \u00e0 se connecter \u00e0 une histoire \u201d, explique-t-il. \u201c Quand on y parvient, beaucoup de choses s&#039;encha\u00eenent naturellement. \u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2828\" src=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" srcset=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-scaled.jpg 1707w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-200x300.jpg 200w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-687x1030.jpg 687w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-768x1152.jpg 768w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1024x1536.jpg 1024w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1365x2048.jpg 1365w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-8x12.jpg 8w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1000x1500.jpg 1000w, https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-470x705.jpg 470w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Visitez son site web ici\u00a0: <\/b><a href=\"https:\/\/robertocialdella.com\/\"><b>https:\/\/robertocialdella.com\/<\/b><\/a><b>\u00a0<\/b><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Connect_with_Roberto_via_Linkedin_https_wwwlinkedincominroberto-cialdella\"><\/span><b>Entrez en contact avec Roberto via LinkedIn<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/roberto-cialdella\/\"><b>https:\/\/www.linkedin.com\/in\/roberto-cialdella\/<\/b><\/a><b>\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>From Canada to the World: The Marketer Helping Canadian Innovation Go Global Before Apple made minute-by-minute forecasts and wearable tech like the Apple Watch part of everyday life, Canadian startups were already building products that would shape these industries. Marketer Roberto Cialdella helped bring many of them to market. A strategist with the instincts of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[919],"tags":[],"class_list":["post-2826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Canada to the World: The Marketer Helping Canadian Innovation Go Global - Inspiring Canadians<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Canada to the World: The Marketer Helping Canadian Innovation Go Global - Inspiring Canadians\" \/>\n<meta property=\"og:description\" content=\"From Canada to the World: The Marketer Helping Canadian Innovation Go Global Before Apple made minute-by-minute forecasts and wearable tech like the Apple Watch part of everyday life, Canadian startups were already building products that would shape these industries. Marketer Roberto Cialdella helped bring many of them to market. A strategist with the instincts of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/\" \/>\n<meta property=\"og:site_name\" content=\"Inspiring Canadians\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-07T12:03:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T14:07:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tarek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"tarek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/\"},\"author\":{\"name\":\"tarek\",\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/#\\\/schema\\\/person\\\/e5cad0bb99813fdd839fa8f24cdf9363\"},\"headline\":\"From Canada to the World: The Marketer Helping Canadian Innovation Go Global\",\"datePublished\":\"2025-11-07T12:03:32+00:00\",\"dateModified\":\"2025-11-07T14:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/\"},\"wordCount\":1022,\"image\":{\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inspiringcanadians.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IMG_0096-1-scaled.jpg\",\"articleSection\":[\"Business &amp; Corporate\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/\",\"url\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/\",\"name\":\"From Canada to the World: The Marketer Helping Canadian Innovation Go Global - Inspiring Canadians\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inspiringcanadians.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IMG_0096-1-scaled.jpg\",\"datePublished\":\"2025-11-07T12:03:32+00:00\",\"dateModified\":\"2025-11-07T14:07:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/#\\\/schema\\\/person\\\/e5cad0bb99813fdd839fa8f24cdf9363\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inspiringcanadians.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IMG_0096-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/inspiringcanadians.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IMG_0096-1-scaled.jpg\",\"width\":2560,\"height\":1696},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/2025\\\/11\\\/07\\\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inspiringcanadians.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Canada to the World: The Marketer Helping Canadian Innovation Go Global\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/#website\",\"url\":\"https:\\\/\\\/inspiringcanadians.com\\\/\",\"name\":\"Inspiring Canadians\",\"description\":\"Featuring, Empowering and Awarding Canadians\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inspiringcanadians.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inspiringcanadians.com\\\/#\\\/schema\\\/person\\\/e5cad0bb99813fdd839fa8f24cdf9363\",\"name\":\"tarek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"caption\":\"tarek\"},\"url\":\"https:\\\/\\\/inspiringcanadians.com\\\/fr\\\/author\\\/tarek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Du Canada au monde : Le sp\u00e9cialiste du marketing qui aide l&#039;innovation canadienne \u00e0 rayonner \u00e0 l&#039;international - Inspirer les Canadiens","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/","og_locale":"fr_CA","og_type":"article","og_title":"From Canada to the World: The Marketer Helping Canadian Innovation Go Global - Inspiring Canadians","og_description":"From Canada to the World: The Marketer Helping Canadian Innovation Go Global Before Apple made minute-by-minute forecasts and wearable tech like the Apple Watch part of everyday life, Canadian startups were already building products that would shape these industries. Marketer Roberto Cialdella helped bring many of them to market. A strategist with the instincts of [&hellip;]","og_url":"https:\/\/inspiringcanadians.com\/fr\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/","og_site_name":"Inspiring Canadians","article_published_time":"2025-11-07T12:03:32+00:00","article_modified_time":"2025-11-07T14:07:03+00:00","og_image":[{"width":2560,"height":1696,"url":"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-scaled.jpg","type":"image\/jpeg"}],"author":"tarek","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"tarek","Estimation du temps de lecture":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#article","isPartOf":{"@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/"},"author":{"name":"tarek","@id":"https:\/\/inspiringcanadians.com\/#\/schema\/person\/e5cad0bb99813fdd839fa8f24cdf9363"},"headline":"From Canada to the World: The Marketer Helping Canadian Innovation Go Global","datePublished":"2025-11-07T12:03:32+00:00","dateModified":"2025-11-07T14:07:03+00:00","mainEntityOfPage":{"@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/"},"wordCount":1022,"image":{"@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-scaled.jpg","articleSection":["Business &amp; Corporate"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/","url":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/","name":"Du Canada au monde : Le sp\u00e9cialiste du marketing qui aide l&#039;innovation canadienne \u00e0 rayonner \u00e0 l&#039;international - Inspirer les Canadiens","isPartOf":{"@id":"https:\/\/inspiringcanadians.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#primaryimage"},"image":{"@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#primaryimage"},"thumbnailUrl":"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-scaled.jpg","datePublished":"2025-11-07T12:03:32+00:00","dateModified":"2025-11-07T14:07:03+00:00","author":{"@id":"https:\/\/inspiringcanadians.com\/#\/schema\/person\/e5cad0bb99813fdd839fa8f24cdf9363"},"breadcrumb":{"@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#primaryimage","url":"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-scaled.jpg","contentUrl":"https:\/\/inspiringcanadians.com\/wp-content\/uploads\/2025\/11\/IMG_0096-1-scaled.jpg","width":2560,"height":1696},{"@type":"BreadcrumbList","@id":"https:\/\/inspiringcanadians.com\/2025\/11\/07\/from-canada-to-the-world-the-marketer-helping-canadian-innovation-go-global\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inspiringcanadians.com\/home\/"},{"@type":"ListItem","position":2,"name":"From Canada to the World: The Marketer Helping Canadian Innovation Go Global"}]},{"@type":"WebSite","@id":"https:\/\/inspiringcanadians.com\/#website","url":"https:\/\/inspiringcanadians.com\/","name":"Inspirer les Canadiens","description":"Mettre en valeur, responsabiliser et r\u00e9compenser les Canadiens","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inspiringcanadians.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https:\/\/inspiringcanadians.com\/#\/schema\/person\/e5cad0bb99813fdd839fa8f24cdf9363","name":"Tarek","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","caption":"tarek"},"url":"https:\/\/inspiringcanadians.com\/fr\/author\/tarek\/"}]}},"_links":{"self":[{"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/posts\/2826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/comments?post=2826"}],"version-history":[{"count":5,"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/posts\/2826\/revisions"}],"predecessor-version":[{"id":2838,"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/posts\/2826\/revisions\/2838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/media\/2832"}],"wp:attachment":[{"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/media?parent=2826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/categories?post=2826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiringcanadians.com\/fr\/wp-json\/wp\/v2\/tags?post=2826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}